We want to put forth another good idea to the folks interested in car advertising. Imagine a world, where people would receive just the ads that they are interested in. Instead of overcrowding the senses with too many ads that just confuse and create negative associations. What if, you could target your ads to only those who really care and are interested them. This would make advertising a thousand times more effective, and not to mention productive to the environment and it’s resources. We have just the answer for this type of ad targeting. It’s called “Car Brand Campaign”.
Probably most drivers have noticed that every driver takes notice if the brand of car is the same as theirs. Roads are lonely places sometimes, and a surprise as the same brand or type of a car can be a delightful moment. Exactly that moment we want to catch and associate with positive thoughts towards the ads that will be displayed by those cars.
After years of extensive research, we have created basic car brand profiles, identifying the types of drivers that drive different types of cars. In this way, we can narrow down to the exact brands that are suitable for those ads. Giving you a much more detailed method of targeting your brand. Sounds great isn’t it! Best of all, we are giving a 30% off for those who want to try out our new service. So don’t hesitate to contact me, anytime! Orders accepted from 20th November 2014.
A very special client of ours had an idea that was big for us, and not too big. In fact, it was a challenge of exactly the right size since we were looking for a customer that would like to make it big!
We were approached by the amazing Show Shanghai company that wanted to promote Shanghai nightlife. As our readers might be already imagining, to advertise such a huge and brilliant city is not an easy task with limited car ad space. Traditionally such ads would be taken care of, with huge billboards and such. But now, we started looking for a way to bring that same effect through a smaller medium such as cars, vans and smaller trucks.
To add to the mix, we had experience of the amazing nightlife scene in the city. Knowing that, made us dream even bigger than we had ever before.
This is what we came up with, an ad the glows in the night just as the city of Shanghai. Also we wanted to cover larger portions of the car to make it look bigger, and so we did. We realised that all you need to do is expand your thinking and so will the advertisement. The clue is in combining different smaller ideas, that together create huge ideas. Ultimate goal is to leave a lasting impression in the minds of the people, and with the case of the Show Shanghai project we achieved this goal better than ever before.
From the small outlined details, to the accurate small cuttings that cover wider portions of the vehicle.. this for us was a piece of art. One that we are very proud of, and think that the nightlife in Shanghai will be well presented. In it’s proud and majestic manner that it was suppose to.
But remembering that we will always improve and never be too satisfied in order to drop out motivation to do so. If you have any ideas, or just appraisal as usual we would be very glad to hear about it!
Good night, America, Good night Shanghai!
I thought I wanted to share an amazing discovery from Tokyo, Japan. Where truck ads are often used to target younger audiences. Examples as the picture below, show us how flashy they can get and certainly capture the attention of people. Especially in the crowded Shibuya crossing, which can have a thousand people waiting for the lights to turn at any given time. Obviously this particular truck passes trough there often, and is where the picture was taken.
Without a doubt, a billboard will never be as effective as this flashy track ad. Because trucks are rarely used in advertising. Imagine if every truck would carry an advertisement, it would not be that effective anymore. However, this is often the case with billboards. Cities are loaded with them, and people ignore them.
Of course the secret to advertising is that it’s unconscious, but what if we can create an even more conscious process out of it. Then it will be much more effective, right? Well in Tokyo, they have definitely realised this and are using this trick throughout the year.
Because simply the fact is, that most cars cannot carry advertising. This is why, car ads will remain to be a very unique and special market in the marketing world. While we are not targeting trucks that much at the moment, we hope to get more clients with such wishes. We will certainly make all our clients dreams true to our best ability!