Archives: November 2014

Novel Recipes for Success from Beijing

First of all, our new car brand campaign has been a great success. We are looking forward to working with all the new customers. Exiting times are ahead of us. We are here to solve your problems, and if we don’t make it we consider ourselves as failed. We are very confident with our service, yet we always strive to improve. We also accept the fact, that there will be times when we fail. And for that, we can only blame ourselves, not having absorbed all the necessary information to find a key for particular success.

To expand we listen to stories, to customers and to other businesses who have experiences. Especially we look for different kinds of experiences, not just from the United States but from all over the world. For us, it’s been our secret sauce of how we have grown this much in such a short time. The ride has not been an easy one!

While one would expect that some of the most important success stories would be found in your own homeland, we have found that the way to reach an advantage over competitors is to go overseas. Increasingly we have traveled, while at times just for enjoying the benefits of our success. Other times in search for clues and ideas from the vast ocean of mixed culture. But sometimes, the two become combined in very surprising ways.

This particular story takes us to the fantastic capital of China, Beijing. We have told you about it before, and we just cannot be silent and need to express even more. Since a lot of the advertising material is made in China, we also head down that way to meet manufacturers and other businesses. But since we have visited Beijing so often, even before we arrive we are filled with excitement of knowing that we are going to learn something new. In particular, something new that there is no way to anticipate.

Our recent trip went very smoothly, and our business partner took us to see the great show at Chaoyang Theatre in the mysterious world of acrobatic performance in Beijing. Earlier in the day, we had went to visit one of the new state of the art factories that was just on the outskirts of the city. We were especially satisfied how modern technology had been used to also improve to working conditions there. The day went very well, and we felt like honour guests being treated in such good manner.

Performing Acrobats at Chaoyang Theatre

The business partner in question, said that he had something in store for us that would make us forget about car advertising and enjoy a little. Something that we could take home as a good memory. So our driver simply took us to an unknown destination in Beijing, dropped us off and there it was! A big building, that was obviously a theatre of somekind, with lights flashing and a huge crowd trying to enter through the door.

On the front of the building, it said “Acrobatic Macrocosm” and soon we learned that this was the famous Chaoyang Theatre that everyone has talked about. And we did not have to enter through the crowded front door, instead we entered from the back with VIP tickets that were all organised for us. We seemed to be a little late, not exactly on schedule. So as soon as we were seated the acrobatic show started! With intense music, a huge crowd of acrobats entered the stage. Jumping huge leaps, throwing hats around the stage in a hectic but extremely balanced manner. These people were so skilful that I just knew that there is nothing like this, back in the states. I was almost out of breath when the performance finished, and hundreds of actors came on stage for the last bow. The crowd was cheering and everyone felt connected.

That really made us not just think with our brains, but feel with our hearts. How such a huge spectacle can bring people together, in such a fantastic way! Not just the theatre, but also in the whole of China you have this feeling of unity that doesn’t exist in the states, at least not that strongly.

This made us think, if it’s not just Chaoyang district that stays together in unity. But the whole of China. Then how can we benefit from that in the US. I am sure, that there is a person inside all of us that would wish things to be more so. Yet, that’s what our business is already accomplishing. Bringing together businesses and customers with car ads, in unity. Just to realize that made me a happier person.

With that philosophy from the acrobatic show, I want to create something cool that’s never seen before! A new recipe for success!

Let’s get enlightened,
Justin Calvo

New Car Brand Campaign

We want to put forth another good idea to the folks interested in car advertising. Imagine a world, where people would receive just the ads that they are interested in. Instead of overcrowding the senses with too many ads that just confuse and create negative associations. What if, you could target your ads to only those who really care and are interested them. This would make advertising a thousand times more effective, and not to mention productive to the environment and it’s resources. We have just the answer for this type of ad targeting. It’s called “Car Brand Campaign”.

Probably most drivers have noticed that every driver takes notice if the brand of car is the same as theirs. Roads are lonely places sometimes, and a surprise as the same brand or type of a car can be a delightful moment. Exactly that moment we want to catch and associate with positive thoughts towards the ads that will be displayed by those cars.

After years of extensive research, we have created basic car brand profiles, identifying the types of drivers that drive different types of cars. In this way, we can narrow down to the exact brands that are suitable for those ads. Giving you a much more detailed method of targeting your brand. Sounds great isn’t it! Best of all, we are giving a 30% off for those who want to try out our new service. So don’t hesitate to contact me, anytime! Orders accepted from 20th November 2014.

Brilliant Show Shanghai Car Ads

A very special client of ours had an idea that was big for us, and not too big. In fact, it was a challenge of exactly the right size since we were looking for a customer that would like to make it big!

We were approached by the amazing Show Shanghai company that wanted to promote Shanghai nightlife. As our readers might be already imagining, to advertise such a huge and brilliant city is not an easy task with limited car ad space. Traditionally such ads would be taken care of, with huge billboards and such. But now, we started looking for a way to bring that same effect through a smaller medium such as cars, vans and smaller trucks.

To add to the mix, we had experience of the amazing nightlife scene in the city. Knowing that, made us dream even bigger than we had ever before.

Show Shanghai Nightlife Ad

This is what we came up with, an ad the glows in the night just as the city of Shanghai. Also we wanted to cover larger portions of the car to make it look bigger, and so we did. We realised that all you need to do is expand your thinking and so will the advertisement. The clue is in combining different smaller ideas, that together create huge ideas. Ultimate goal is to leave a lasting impression in the minds of the people, and with the case of the Show Shanghai project we achieved this goal better than ever before.

From the small outlined details, to the accurate small cuttings that cover wider portions of the vehicle.. this for us was a piece of art. One that we are very proud of, and think that the nightlife in Shanghai will be well presented. In it’s proud and majestic manner that it was suppose to.

But remembering that we will always improve and never be too satisfied in order to drop out motivation to do so. If you have any ideas, or just appraisal as usual we would be very glad to hear about it!

Good night, America, Good night Shanghai!

Flashy Truck Advertising in Tokyo

I thought I wanted to share an amazing discovery from Tokyo, Japan. Where truck ads are often used to target younger audiences. Examples as the picture below, show us how flashy they can get and certainly capture the attention of people. Especially in the crowded Shibuya crossing, which can have a thousand people waiting for the lights to turn at any given time. Obviously this particular truck passes trough there often, and is where the picture was taken.

Car Ad Truck Tokyo

Without a doubt, a billboard will never be as effective as this flashy track ad. Because trucks are rarely used in advertising. Imagine if every truck would carry an advertisement, it would not be that effective anymore. However, this is often the case with billboards. Cities are loaded with them, and people ignore them.

Of course the secret to advertising is that it’s unconscious, but what if we can create an even more conscious process out of it. Then it will be much more effective, right? Well in Tokyo, they have definitely realised this and are using this trick throughout the year.

Because simply the fact is, that most cars cannot carry advertising. This is why, car ads will remain to be a very unique and special market in the marketing world. While we are not targeting trucks that much at the moment, we hope to get more clients with such wishes. We will certainly make all our clients dreams true to our best ability!

© 2015. "". Authored by Justin Calvo.