I am proud to say, that my store request has yielded results. We have gotten some replies from some of our dear readers. I must say, that the results were rather unexpected. But that is really the excitement in my field of business. You never know what to except and it’s a constant learning experience. Every single client is different, with different needs. But also, it’s important to study and understand their backgrounds in order to give the outstanding service we aspire to do. And that’s one of the reasons why I opened this opportunity for people to raise a voice. Not only for their benefit, but especially for the learning experience of our company as well as other potential advertisers out there.
A Chinese man, known as Zhen Hu who runs a successful business in performing arts, such as Beijing Opera Theatre, has recently contact me about their experience. I was not surprise to hear, that their campaigns have been largely successful. We’ve had a lot of theatre clients in the past, and seems that they are very suitable for these kinds of car advertisements. Probably because they are in the field of leisure, it is something that attracts people who are sitting in cars, waiting in long queues and so forth.
But their story started in Beijing, China where they already had plenty of experience with varying results. In China, the medium mostly used was taxies as they are running constantly in the Beijing streets. Opera is very popular in the country and many people know about it and look for offers and special events. However in the case of Huguang Guild Hall being already famous was difficult to increase their clients.
Later, doing some opera shows in the United States, namely in New York.. they discovered that this was the perfect opportunity for car advertising. Their theatre performance was virtually unknown, yet it did not take long for them to become very known amongst theatre goers in New York.
As to why they were so largely successful was not just the medium, but also the location. By using taxies and other transportation vehicles they could pinpoint the location on around and nearby famous theatre districts. Especially that of broadway. Brilliant isn’t it. Just want of the amazing perks of car ads. Huguang Guild Hall has become a known brand of Beijing Opera ever sense. As well as helped to bring the knowledge about “Peking Opera” to the states.
Hope you liked it,
Justin from adsoncar.com
Before we get into other peoples stories and more into cases that have led them to car advertising success. I wanted to share one short but important story of mine. It is how I got into this business and why I am doing it. It’s very important for me to be doing something I think is ethical and worth the effort. That, I have certainly found with my dear and precious adsoncar.com website.
Well, it all started on a day with really bad weather. It was raining had, and I was on the highway doing a delivery gig with my van. That was my old job, and I was not very happy with it. Well, anyway, turned out that there was a big advertising on the side of the truck. But it was raining so hard, that it was really hard to see it through the foggy car window. But it somehow attracted me, and I wanted to see what it is. So I approached the truck and finally saw an ad of lost paradise. Advertising a vacation resort at a beautiful island, with long sandy beaches, palm trees and everything you could imagine!
It made me laugh, because I was feeling so terrible. It gave me some hope, in the midst of my suffering. Well that was that experience and I moved on to do my daily job.
As it turned out, I ended up going to that island on my holidays and it was wonderful. I started thinking, how unconscious the whole process was. How effective and how I totally fell for it *laugh*. But it was all good, I had a great time and was happy to have been led to that resort by the advertisement.
It was then that I realised how effective car advertising is and started my own business. I have been doing it ever since and been very happy with my decision.
Small things in life, can lead up to big decisions. That’s what I now know!
Justin from adsoncar.com
While we have plenty of stories about great success with car advertising. We would like to hear our readers as well. So if you have anything to share, please leave a comment or send us an email at “justin (at) adsoncar.com” and we’ll see if we can release it in our blog. Anything will do, because any store that has the flavour of success in it, is a story worth publishing. Not just interesting, but also for educational value.
So don’t hesitate. Drop us a line and let’s see if we can get your name here on the front lines. But be warned, we will comment it and do our own analysis. But of course, there’s nothing to be afraid about, because we are understanding folks and just want to help others businesses grow.
Hope we can help!
Justin from adsoncar.com
I’ve seen a lot of people hesitate, which is understandable because some investments really are worse or better than others. Especially when it comes to advertising, often times you end up putting in a lot of money without getting any new customers. This is an unfortunate situation of course, but what leads to this is what worries us at adsoncar.com
It is fairly obvious that our policies differ from others quite a bit. Because we have not only what’s called attitude, but principles. And we live up to the principles because we take pride in our work. And whenever there is a customer, we consider them as a lifetime partner. We also understand, that every customer is different and act accordingly.
Let’s give an example, since everyone loves examples… right!? So we have one customer from as far as Finland, and they were into hair care products and such. I know, you wouldn’t believe it but customers do come from all over the world for us, just because we are famous for taking care of all walks of life. Anyway, this company known as “hiusten hoito“, contact us and wanted to advertise their hair products, such as shampoos, conditioners and all that in cars. We did no hesitate to take the challenge, and started making custom plan for them.
Of course, usual customers are not related to hair treatment, but tend to be something more towards men and such things. But we fought hard to find a market, and we did. It was just a matter of finding the right vehicles, that would catch the attention of women. And the end result was magnificent, the company hiusten (hair) hoito (treatment) company is keeping on strong and we have definitely made a customer for the rest of our business!
And that’s just one of the many success stories we’ve had over the years.
Hope you liked it,